How Finance companies can better understand their clients ~ Pinoy Reviews

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Thursday, June 19, 2008

How Finance companies can better understand their clients

Though real estate and mortgages have taken a toll during the recent subprime crisis in the US, there are already some direct marketing services that are trying to pump some life into the mortgage industry again. Check out this video from Red Clay Media wherein they talk about how their customers (mortgagors) can better cater to their customer needs. Red Clay Media provides Finance companies direct marketing mailing list and mortgage leads.

In this Video Brian Rice of Red Clay Media discusses the impact of the mortgage sub prime crisis and its impact on marketing new mortgage products.

Brian discusses the need for finance and mortgage companies to restructure their customer relationship management systems to meet the needs of customers and react to changes in the market and the needs of consumers that include new loan products as well as the flexibility to work with customers to keep them out of financial trouble.

Red Clay Media's comprehensive direct marketing services include direct mail, mailing list acquisition, data analytics, creative design and production and measurability.

Backed by a team of industry experts and vertical market specialists, Red Clay's agency approach to direct marketing services has helped hundreds of leading finance brands build state- of-the-art marketing programs that optimized results and ROI.