Protecting your brand name through domain names ~ Pinoy Reviews

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Friday, June 20, 2008

Protecting your brand name through domain names

I don’t know whether you’ve noticed this before but way back then, before 2006, when you type in pldt.com you will be not be directed to PLDT’s official website but to a satirical site owned by Gerry Kaimo. PLDT then sued Kaimo for copyright infringement which went on for nine years until PLDT finally settled in 2006.

I don’t know why PLDT didn’t just file a Uniform Domain Name Dispute Resolution Policy (UDRP) with ICANN. It would have save them millions of pesos in Attorney’s fees. Anyways, what PLDT did wrong was it underestimated the power of the Internet. It didn’t bother registering their domain name. As a telecommunications company, it doesn’t bode well that they didn’t think the Internet would be so popular.

Now for growing businesses, I suggest that you don’t do what PLDT did. Don’t underestimate the power of the Internet. Sure, half of the population of the Philippines have not even visited a website or much less know what’s one but sooner or later, the Internet will catch up on us and there will come a time when every person would use Google as a dictionary. So what should businessmen do? First, register their company name as a domain name before somebody squats on it. You should then take a look at your domain name scorecard over at Network Solutions so you will know how to best protect your brand name.

Your company’s name on your own domain will guarantee the visibility of your company on the world wide web.



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