The Basics in Starting up your Online Store ~ Pinoy Reviews

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Saturday, December 6, 2008

The Basics in Starting up your Online Store

One of the things that are keeping a budding entrepreneur from expanding his business to the Internet is lack of technical knowledge. Those who’re not so technologically inclined will shy away from the idea of setting up an online business. What they don’t know is with the technology we have today, you don’t need a computer degree to get started with an online business, all you need is a bit of common sense and you’re good to go.

Website


In order to start an online business, you need a website. Domain providers are already offering an all-in-one solution that you can purchase. Some providers already have a ready-made website for you with a very user-friendly interface that a 6 year old could probably understand and navigate the website. Then there’s always eBay or Multiply if you want to start slow.

Payment System

Credit cards are the only way to pay when you’re online. Another setback that a merchant may encounter is that they have a website but they don’t have a payment system. If you’re just beginning, Paypal is the easiest solution and then there’s also Google checkout. However, if the online store you’re ready to set up is just too big to be just accepting Paypal payments, there’s always Prodigy Payment Systems. Prodigy’s Retail Merchant Account will let you accept all major payment methods with low processing rates. Their merchant account includes a shopping cart software which can be easily set up so that your customer can experience the complete and safest online shopping experience possible.

Marketing

So you have your site and your merchant account already set up, the hardest part of course is being found on the Internet. With millions of websites and growing, it would be hard for anybody to find your site. You’re not just competing for local customers since the whole world is your potential market. It would be wise to invest in SEO services so that your online store can be easily found.

That’s it. I guess it sounds easy enough on paper but you have to invest a lot of your time in order for your online store to take off. Be patient and don’t forget to do more research and I’m sure you’ll eventually find your footing on the Internet.

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